Mackenzie Craig

Done in 45 minutes "To what extent does Media Ownership impact the success of a film." Media ownership impacts the success of films to a colossal extent. This is because larger industries such as Hollywood and Disney have major media advantages allowing them to promote their film without limits because they are parent company’s which dominate the majority of the film industry without much room for rising competition to break through. Hollywood's dominance over the film industry is immaculate and is unlikely to be stopped any time soon. Once a company reaches the heights and becomes an international monopoly there is very little that can stop it. Independent films have no chance of catching onto Hollywood nor can they compete with Disney's worldwide promotional schemes or yearly profit. (Which was discovered to be 22.287 billion in the year 2020). As well as the yearly average film production of 400 by Hollywood, making no chance for new film companies to become nearly...

This essay was timed 45 minutes   "Explain how the meaning is created using the four technical areas, in the following clip." In this scene from Breaking bad, both age and gender are represented. For age, older generations of men are depicted as knowledgeable and very pulled together, while the younger teenage men are conveyed as incompetent and on the wrong side of the law. Gender is represented by portraying men with dominant personalities as well as being territorial. Using men rather than women stereotypes women as being the damsels in distress without any intention to break the law or harm humanity.  From the first cut of this clip from ‘breaking bad’ sound is already revealing to the audience a lot of key information about the setting. For example, an intercom is used in the background to indicate the setting is a a large shop. The use of silence between dialogue is very impactful as it initiates tension and suspense which suggests a fight may be about to happen causing...

Question: "To what extent has cross-media-convergence and synergy played a part in the success of the media texts you have studied?" Note: plan is at the bottom The most top grossing film for the year 2008 known famously around the worlds as "The Dark Knight"  used a very impactful method of local, national and international audiences to make itself known to the world before the movie was even released. They had  a large budget of 180 million (USD) and used their own marketing campaign known as;  "why so serious?" which was an alternate reality game that attracted more than 10 million players from across the globe all related to the release of The Dark Knight. It is known as "one of the most interactive movie-marketing campaigns ever hatched by Hollywood" This is mainly because the game was digitally distributed to over 70 different countries along with players using hundreds off  different web pages and synergistically spilling out across the wo...