Audience Research

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Global stats:

Total population in 2019: 7.676 (billion)

Mobile users: 5.112

Internet users: 4.388

Active social media users: 3.484

Mobile social media users: 3.256 

Males have higher stats of active media use


New Zealand stats:

Total population: 4.77

Mobile subscriptions: 6.35

Internet users:4.22

Active social media users: 3.40

Mobile social media users: 3.10

Questions:

1) 7.676 billion people worldwide were connected to the internet in 2019

2) 3.484 billion people were active social media users

3) Facebook and youtube are the most used social media apps used globally

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